PRIVACY POLICY

Last Updated: February 19, 2024

Olive Tree Mortuary, Inc. (herein referred to as “the company,” “we,” “us,” or “our”) respects the privacy of our clients’ families and website visitors. We value our relationships with existing and prospective clients (“you”), and recognize that an essential element of those relationships is the trust and confidence you place in us to serve you and your family during your time of need.

This Privacy Policy applies to the Personal Information you provide to us or that we obtain on our websites and any mobile applications linking to this Privacy Policy (“Sites”) and to the Personal Information you provide to us or that we obtain from you in person at one of our funeral home locations or other locations, by phone, and by mail.

Personal Information.

“Personal Information” means information that identifies, relates to, is reasonably capable of being associated with, or describes, directly or indirectly, a particular individual, such as: name, address, email address, or phone number.

User-Generated Content.

This Privacy Policy does not apply to information you post online that is viewable to the public. When you post any information or other content to a public online obituary, guestbook, or memorial using our Sites or when you post information on any Olive Tree Mortuary social media page, such information and/or other content is viewable to anyone on the Internet. We urge you to be very careful when deciding to disclose your personal data, or any other information, on our Sites. This Privacy Policy does not apply to such publicly posted information.

Information We Collect and How We Collect It
Information You Provide.

We may collect and store the following Personal Information when you submit it: (1) through our Sites; (2) in person at one of our funeral home locations; (3) at an informational pre-planning seminar we conduct; (4) by phone; or (5) by mail. We may use this information for typical business purposes (including auditing our interactions with our clients or Site visitors, for internal reporting purposes, or security and anti-fraud purposes) and as described more specifically below:

Personal Identifiers.

We receive personal identifiers that you provide to us (such as your name, address, phone number, email address, billing address, shipping address, date of birth, insurance policy number, signature, and social security number in certain instances) and use them to respond to your requests; to create new member accounts at your request; to fulfill your orders for merchandise and services; to communicate with you for marketing and informational purposes (you may opt out of receiving marketing emails from us at any time by using the unsubscribe link located in the email); to provide you with the products and services you request from us pursuant to the terms of an advance (pre-need) or time-of-death (at-need) funeral or cemetery contract; and to provide you with information about our products and services that you request from us. We will also create a client number when you make a purchase so that we can identify you. If you are the next of kin of record of an at-need or pre-need contract beneficiary, we may collect your information so that we can contact you in order to obtain your authorization (pursuant to state law or company policy) to provide services with regard to your family member or relation and for other point of contact purposes.

SMS/Text Message Communications.

With your explicit consent, we may send you SMS/text messages to your mobile phone number for legitimate business purposes related to your funeral arrangements, including appointment reminders, service updates, and other time-sensitive communications. By providing your mobile phone number and consenting to receive SMS communications, you acknowledge that message and data rates may apply according to your mobile carrier's plan. You may opt out of receiving text messages at any time by replying "STOP" to any text message from us. We use reputable third-party SMS service providers to send these messages and maintain appropriate security measures to protect your phone number and message content.

Message Content.

We collect the messages you submit to us through contact, sign-up, and purchase forms on the Sites, such as customer service requests, messages you would like us to provide to delivery recipients, and delivery instructions. We use this information to respond to and fulfill your requests, and to improve our Sites and our service and merchandise offerings.

Audio and Visual Information.

We receive any digital photographs and audio files you submit through the Sites. We post this information to public areas of the Sites at your direction. Additionally, at those locations where we employ surveillance cameras in public areas for security purposes, we may collect images of you for security and access control purposes.

Financial Information.

We receive financial information (such as payment card and bank account information) to process payments for merchandise and services you purchase on the Sites. We do not store your payment card information. We may also collect your credit-related information such as credit scores, life insurance policy information, or other financial information when we assist with financing your pre-need or at-need contract or when you apply for insurance or other financing. We may collect your financial information from any contract with us that you sign, from processing or administering your financial transactions, and occasionally, from credit reporting or collection agencies.

Commercial Transaction Information.

We collect and generate commercial transaction information (such as records of merchandise and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) when you make purchases on the Sites. We use this information to fulfill your orders, to improve our service and merchandise offerings, to tailor our marketing efforts, and for internal reporting purposes. We may also use this information internally to create records of your consuming history for audit purposes and in order to fulfill the terms of pre-need and at-need funeral and cemetery contracts you enter into with us, and as required pursuant to state funeral laws regarding products purchased, and insurance and trust-funding laws.

Geo-Location Information.

Some of the information we collect, such as Internet Protocol (“IP”) addresses, may be used to estimate an approximate location of the device you are using to access our Sites in order to enhance and personalize the features and functionality of our Sites, including our mobile applications, and service offerings.

De-identified or Aggregated Information.

We may de-identify or aggregate data and may use and disclose it for any business purpose. Inferences Drawn from Personal Information. We may use the information you provide to create a profile about your preferences to offer you products and services in which we think you might be interested.

Medical Information.

In connection with insurance applications, we may collect pertinent health condition and medical history of the insured individual to help facilitate a purchase and use of insurance coverage. We may forward the information we collect to the third-party insurance company along with information concerning the related arrangements that you have made with us, so that the insurance company can provide insurance coverage to you.

Characteristics of Protected Classifications under State or Federal Law.

To the extent permissible under applicable law, we may collect your age, gender, ethnicity, religion, and veteran status for the purposes of providing you products and determining your service preferences and in order to market products and services we think would be of interest to you.

Information We Collect From Business Partners.

We may receive some of the personal identifiers, message content, and commercial transaction information listed above from third-party business partners (such as floral, memorial, or insurance providers) related to your transactions with them that involve us providing you with merchandise or services. The Sites may also permit you to log-in and connect to the Sites with your social media account (such as Facebook), and we collect profile information about you from that social media website that you have made publicly available. We use this profile information for the same purposes as when we receive the information directly from you, as described above.

Information Collected Automatically Through the Sites.

Like many website operators, when you access and use our Sites, we use cookies, log data, and similar technology to automatically record personal identifiers (such as your IP address and device identifiers), information about your device (such as your browser type, locale preferences, and mobile carrier) and information concerning your usage activity on the Sites (such as your interaction with our Sites, the link you used to reach our Sites, and content displayed on our Sites and on other websites and online services). We use the data to enable certain features of our Sites, preserve your preferences and customize your experience when you visit and return to the Sites, and to study, enhance and improve the use and capabilities of our Sites, content, and advertising.

Cookies:

A “cookie” is a small data file that we transfer to your browser or mobile device. Most browsers provide controls allowing you to block receipt of cookies, to delete cookies, or to be prompted before cookies are received. Please note that, if you delete or choose not to receive cookies from our Sites, the functionality of the Sites may be impaired. To find out more about cookies, including how to manage or delete them, visit www.allaboutcookies.org.

We use third-party advertising services to serve advertisements on our behalf when you visit some of our Sites and other websites, third-party email services to send informational and marketing email to you, and third-party analytics services to help us understand and improve the usage of our Sites and the effectiveness of our marketing efforts. In some situations, we permit the companies providing these services to set and access cookies (and use similar data tools, such as “pixel tags” or “web beacons”) through our Sites and our emails, and these companies may collect, for example, your personal identifiers (such as IP address, device and browser identifiers and characteristics, and anonymous identifiers) and information about your device (such as operating system and language preferences) and your usage activity on the Sites (such as your interaction with our Sites, the link you used to reach them, and the content and advertising displayed on them and our content and advertising on other websites and online services) and use this information to provide advertisements about goods and services of interest to you on our Sites and other non-affiliated websites and/or to provide analytical information for our Sites. Third-party companies also may collect and combine information about your online activities over time, on other devices, and on other websites or online services, if those websites and online services also use the same companies. Information about cookies and similar technology placed by third-party companies on our Sites and their related data practices is set forth below.

Analytics and Advertising Technologies

Our Site uses analytics technology to understand how users interact with the Sites, improve our web experience, and better market our products. Analytics services in use on our Site include Google Analytics. These analytics services use cookies and other tracking technologies to collect information about how you use the Sites. Personal Information collected by these analytics services (e.g., your IP address and other usage information) may be transmitted to and stored on servers in the U.S. (or elsewhere). See below for more information on your choices regarding analytics services.

You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and business partners that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit http://www.aboutads.info/choices/. To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please remember that when you opt out of personalized advertising, you may continue to see online advertising on the Sites and/or our ads on other websites and online services.

Google Analytics

Our Sites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with the Sites, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics is subject to Google’s privacy policies, available here.

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

Online Tracking / Do-Not-Track Signals

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites and online services, our services are not designed to respond to “Do Not Track” signals received from browsers. For more information about Do-Not-Track, please visit http://www.allaboutdnt.com.

Retention of Personal Information

We will retain your Personal Information for as long as is necessary to fulfill the purposes for which it was collected, as set out in this Privacy Policy, unless a longer retention period is permitted or required by law. We will also retain your Personal Information as required to fulfill our legal obligations, resolve disputes, and enforce our legal agreements and policies. We may also retain Site usage data to improve the functionality of our Sites, and destroy such data in accordance with our internal retention polices.

Protecting Personal Information

We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure.

How We Share Personal Information

We may provide business partners, affiliates, and third parties with the Personal Information we collect (as described above) for our business purposes to assist us in providing products and services to you, including to process transactions, deliver products at your request, or to help us market products and services to you. We also disclose Personal Information as described below:

To Provide, Protect, and Improve Our Sites, Merchandise, and Services.

We disclose Personal Information as necessary to operate our business, such as to third-party service providers and affiliates in connection with providing services to you or processing your transactions. For example, we may provide your name, telephone, and address information, and a redacted credit card number to vendors, such as a local or online florist and cremation or memorial providers, to complete a transaction you have requested or otherwise at your direction. We require that those providers use Personal Information only for that purpose, and we also require assurances that they will appropriately protect Personal Information entrusted to them. We also may access, preserve, and disclose information if we believe that such action is necessary in our judgment to protect and defend our rights or property, or those of others. For example, we may provide information, including IP address information, to our service providers to protect the Sites, such as for fraud detection purposes.

To Comply with the Law and Legal Process.

We may access, preserve, and disclose your Personal Information if required to do so by law or if we believe that such action is necessary in our judgment to comply with a legal obligation.

Other Sharing.

We may share information as described above under “Information We Collect and How We Collect It,” and for other business purposes as otherwise explained in this Privacy Policy.

Sales, Mergers, and Acquisitions.

In the event of, or during negotiations of any proposed or actual merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, joint venture, assignment, or transition of service to another provider of one or more funeral home locations or other business units (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide Personal Information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit or as otherwise necessary to complete the transaction as permitted by law or contract. To the extent permissible by law, we will require any such persons and/or entities to treat such Personal Information consistent with the applicable provisions of this Privacy Policy.

Social Features on Our Sites

Information You May Share with Social Networking Websites. The Sites may provide options allowing you to share information with social networking websites, such as Facebook. Their use of the information you share will be governed by their privacy policies, and we are not responsible for how they treat the information.

Public Disclosure Using Non-Restricted Services.

Our Sites make online Guest Books, Death Notices, Obituaries, Biographies, Photo Galleries, other online memorials, location of funeral, cemetery services, and gravesites, and other postings to our public services available for viewing by all our visitors unless the sponsor or host of a service selects a privacy setting that restricts public access (available as an option only on certain services). As stated above, when you post any information or other content to the public areas of the Sites, such information is viewable by the public. This public information may be collected and used by others without your or our knowledge, and the security and other protective provisions of this Privacy Policy do not apply. Also, please keep in mind that publicly posting your user ID or contact information may result in the transmission of unsolicited messages to you from persons and entities over which we have no control. Please exercise caution and good judgment when disclosing any Personal Information to any public services. Note that we cannot be responsible for any online postings by a family member, friend, acquaintance or other person or entity outside of our control. Such activities and the associated postings are also outside the scope of this Privacy Policy. If you provide any information or images to us for public disclosure (e.g., obituary purposes), you represent that you have permission to provide that information or images and that such information or images may be indexed by search engines.

Links

The Sites may contain links to other websites, and other websites may link to the Sites. Please be aware that we are not responsible for the privacy practices of such other websites. Whenever you visit another website – via a link from the Sites or otherwise – you should review the privacy policy of that other website. This Privacy Policy applies solely to information provided or obtained on our Sites.

No Use by Children Under the Age of 18

The Sites are not intended for use by children under the age of 18. If you are under the age of 18, you may not use our Sites. If a parent or legal guardian posts an entry on behalf of a child under the age of 18 on an online guestbook or other section of the Sites, the parent or legal guardian must indicate that such entry is being made on behalf of the child by the parent or legal guardian. Caution and good judgment should be used in connection with any information provided concerning the child. We do not knowingly collect, maintain, or use Personal Information from children under 18 years of age. If we believe that any information has been posted by a child under the age of 18, we will promptly delete that information. Parents may contact us using the methods set forth below to request that information concerning their child be removed from our Sites.

International Users

We store your Personal Information in our offices and with our service providers in the United States. While your Personal Information is in the United States, it is subject to United States laws, and may be subject to disclosure to the governments, courts, law enforcement, or regulatory agencies in the United States, pursuant to applicable laws. By providing your information and using the Sites you consent to any transfer and processing in the United States in accordance with this Privacy Policy.

Privacy Rights

Certain jurisdictions impose specific legal requirements and grant privacy rights with respect to Personal Information, and we will comply with restrictions and any requests you submit as required by applicable law. You may be able to use the Sites to access and update the information that you have provided to us through your use of the Sites or otherwise.

California Privacy Rights

This California Privacy Notice (“CA Notice”) applies to “Consumers” as defined by the California Consumer Privacy Act (as amended, the “CCPA”)  and supplements the Olive Tree Mortuary Privacy Policy. In the event of a conflict between any other OLIVE TREE MORTUARY policy, statement, or notice and this CA Notice, this CA Notice will prevail as to California Consumers and their rights under the CCPA. In accordance with the CCPA’s requirements, unless otherwise noted, the disclosures contained within this CA Notice cover our activities in the prior 12 months from the Effective Date, as well as our current practices, and describes our Collection, use, and disclosure of California Consumers’ Personal Information, as well as the rights California Consumers have under the CCPA. Capitalized terms defined in the CCPA that are used in this CA Notice have the same meanings as in the CCPA, and other defined terms herein have the same meanings as in our Privacy Policy.

This CA Notice applies to California Consumers that visit our Sites (as defined in our Privacy Policy) or use our services.

Personal Information We Collect And Why We Collect It

“Personal Information” means information that identifies, relates to, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household. Personal Information does not include information that is publicly available, Deidentified, or Aggregated Consumer Information.

We Collect Personal Information about California Consumers as described below. Note that the specific pieces of Personal Information we Collected about you may vary depending on the nature of your interactions with us and may not include all of the examples listed below.

Category of Personal Information

  • Identifiers: To respond to your requests; to create new member accounts at your request; to communicate with you for marketing and informational purposes; to provide you with the products and services you request from us pursuant to the terms of an advance (pre- need) or time-of-death (at-need) funeral or cemetery contract; and to provide you with information about our products and services that you request from us. Examples: Name, address, phone number, email address, date of birth, IP address, unique identifiers, and social security number in certain instances.

  • Personal Information described in Cal. Civ. Code § 1798.80(e): To process payments for products and services purchased on the Sites. We also use this information when we assist with financing pre-need or at-need contracts or when you apply for insurance or other financing. Examples: Identifiers listed above, signature, or financial information.

  • Characteristics of Protected Classifications Under California or Federal Law: To provide you with certain products (including death certificates); to determine your product and service preferences; and in order to market products and services we think would be of interest to you. Examples: Age, gender, ethnicity, religion, and veteran status.

  • Commercial Information / Purchase Details: To fulfill orders; to improve our service and merchandise offerings; to tailor our marketing efforts; to create records of consuming history for audit purposes; in order to fulfill the terms of pre-need and at-need funeral and cemetery contracts; and for internal reporting purposes. Examples: Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • Internet or Other Electronic Network Activity Information:  To securely deliver, troubleshoot, and improve services; to detect fraud; to provide relevant marketing; and for any other internal business purposes. Examples: Browser type, browsing history, and information regarding interactions with our Sites.

  • Geolocation Data: To estimate an approximate location of the device you are using to access our Sites in order to enhance and personalize the features and functionality of our Sites, including our service offerings. Examples: Your physical location based on information you provide directly or inferred from your IP address.

  • Audio, Electronic, Visual, or Similar Sensory Information: We may post this information to public areas of our Sites or to external sites at your direction. For example, we may live stream a funeral service on external sites at your direction. Examples: Audio and video files and surveillance footage.

  • Inferences from other Personal Information We Collect: To provide you with appropriate products and recommendations for marketing and advertising, and for any other internal business purposes. Examples: Your preferences based on other Personal Information collected about you.

  • Additional Types of Personal Information: To communicate with you about our products and services, your orders, updates to our terms and policies, and to obtain your feedback; to provide customer service and support; to improve our Sites, and to detect and prevent fraud against you and/or us, to determine the types of services you may need. Examples: The contents of messages you submit to us through contact, sign-up, and purchase forms on the Sites, health data.

Subject to the CCPA’s restrictions and obligations, our business partners and Service Providers may also use your Personal Information for some or all of the above-listed Business Purposes.

Sources of Personal Information

We may Collect your Personal Information directly from you when you provide us personal information through the Sites; in person at one of our funeral home or cemetery locations or other locations; by phone; by mail; automatically through the Sites via cookies and other tracking technologies; or from our business partners. More detail on the ways in which we Collect Personal Information can be found in our Privacy Policy.

Disclosures of Personal Information

We disclose Personal Information to other entities in our corporate family, which includes our affiliates; business partners and Service Providers acting on our behalf that help us provide our services; or to other parties at your request. More information on how we disclose Personal Information can be found in the Selling and Sharing of Personal Information section below.

We disclose the following categories of Personal Information with our Service Providers and affiliates for a Business Purpose:

  • Identifiers

  • Personal Information described in Cal. Civ. Code § 1798.80(e)

  • Characteristics of Protected Classifications Under California or Federal Law

  • Commercial Information/Purchase Details

  • Internet or Other Electronic Network Activity Information

  • Geolocation Data

  • Audio, Electronic, Visual, or Similar Sensory Information

  • Inferences

  • Additional Types of Personal Information

In addition to the reasons for disclosure listed in the chart above, we may further disclose your Personal Information to comply with applicable law or respond to valid legal process, and to support our compliance with valid inquiries and directives from law enforcement or other government agencies. In addition, each of the above referenced categories of Personal Information may be disclosed as part of a corporate transaction or proceeding.

Retention of Personal Information

Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we Collected it for, as required to satisfy any legal, obligations, or as necessary to resolve disputes. To determine the appropriate retention period for Personal Information, we consider applicable legal requirements, the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes we process your Personal Information for, and whether we can achieve those purposes through other means. For certain types of Personal Information, we will only maintain it for a limited duration. Where Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

California Privacy Rights

California residents have the right to submit certain requests relating to their Personal Information, as described below, no more than twice in a 12-month period. Please note that when submitting a request, you may be asked to provide information to verify your identity before action is taken. California law permits California Consumers to use an authorized agent to make Consumer rights requests on their behalf. If you are an authorized agent of a California resident and are making a request on his or her behalf, you will be asked to provide a copy of the California resident’s written authorization (for example a power of attorney) showing that you have been granted the authority to submit a Consumer rights request on behalf of the California resident. To the extent that the written authorization provided to us is insufficient, we will contact you for further verification. We may additionally contact the California resident in order to verify his or her identity, and to confirm your authority to make a Consumer rights request on his or her behalf, prior to responding directly to you. We will respond to your request within the time period required by applicable law.

To make a Consumer rights request, California Consumers may call us at  1-714-739-1961 . Consumers will be required to submit their name, contact email address, contact phone number, full permanent address, contract number (if known), a purchase amount and description of a recent purchase (if known) and/or a purchase date, and provide a brief description of their relationship to us (e.g. pre-need or at-need contract purchaser; pre-need contract beneficiary; next of kin/family member; Site visitor; other; authorized agent of any of the foregoing) so that we can verify the request.

A. The Right to Know

If you are a California resident, you have the right to know about your Personal Information that we are currently maintaining and have Collected and disclosed. You also have the right to obtain a transportable copy of such Personal Information. Please note that we retain Personal Information for various time periods in accordance with applicable law and our internal recordkeeping policies and procedures.

California residents have the right to request more information regarding the following:

  1. The categories of Personal Information we have collected about you

  2. The categories of sources from which the Personal Information was collected

  3. Our Business or Commercial Purposes for Collecting, Selling, or Sharing your Personal Information

  4. The categories of Third Parties to which we disclosed your Personal Information

  5. The categories of Personal Information we Sold or Shared about you and the categories of Third Parties to which each category of Personal Information was Sold or Shared

  6. The categories of Personal Information that we disclosed for a Business Purpose, and for each category identified, the categories of Third Parties to which we disclosed that particular category of Personal Information

  7. The specific pieces of Personal Information we have Collected about you

You may submit a request for this information as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.

B. The Right to Delete

You may request that we delete your Personal Information that we have collected directly from you and are maintaining. Following receipt of a request to delete, we will let you know what Personal Information we can delete from our records, and we will direct any of our Service Providers that may have processed your Personal Information on our behalf to delete your Personal Information from their records. There may be circumstances where we cannot delete your Personal Information or direct Service Providers to delete your Personal Information from their records. For example, if we need to: (1) retain your Personal Information to complete a transaction or provide services to you; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug, or repair errors; or (5) comply with a legal obligation. You may submit a request to delete as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.

C. The Right to Correct Personal Information

You may request that we correct Personal Information that we maintain about you if you believe such Personal Information is inaccurate. We may request documentation from you in connection with your request. We will also require you (or your agent) to be verified before honoring your correction requests. Upon receipt of a verifiable request to correct inaccurate Personal Information, we will use commercially reasonable efforts to correct the Personal Information as you direct.

D. The Right to Limit Use and Disclosure of Your Sensitive Personal Information

We will not use Sensitive Personal Information for the purpose of inferring characteristics about you, or for any other reasons besides the Business Purposes listed in Section 1.  For this reason, we do not treat the Sensitive Personal Information we Collect as subject to a Limit the Use of My Sensitive Personal Information request and, therefore, we do not offer a way for you to submit such a request.

E. Your Opt Out Rights

We do not engage in Sales or Sharing and therefore do not offer these opt out rights.

F. The Right to Non-Discrimination

You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We do not use the fact that you have exercised or requested to exercise any CCPA rights for any purpose other than facilitating a response to your request.

Nevada Privacy Notice

Nevada law allows residents to opt out of the sale of certain Personal Information, called “covered information.” We do not sell covered information as defined under Nevada law and we have no plans to change that practice. If you want to be notified if we do change that practice, you may submit your request by emailing us at info@olivetreemortuary.com.

Virginia, Colorado, Connecticut and Utah Privacy Rights

This section applies to Virginia Consumers as defined by the Virginia Consumer Data Protection Act (“VCDPA”), Colorado Consumers as defined by the Colorado Privacy Act (“CPA”), Connecticut Consumers as defined by the Connecticut Data Protection Act (“CTDPA”), and Utah Consumers as defined by the Utah Consumer Privacy Act that use our services. Capitalized terms defined in the VCDPA, CPA, CTDPA, and UCPA that are used in this section shall have the same meaning as in the VCDPA, CPA, CTDPA and UCPA.

This section describes our collection, use, and disclosure of Personal Data. You can learn more about the Personal Data we Process and the purpose for processing such Personal Data in the Information We Collect and How We Collect It section above. You can also learn more about our disclosure of Personal Data and the categories of Third Parties we disclose Personal Data to in the How We Share Personal Information section above.

If you are a Virginia, Colorado, Connecticut or Utah Consumer, subject to certain conditions and restrictions set out in the VCDPA, CPA, CTDPA, UCPA and other applicable laws, you have the following rights with regard to your Personal Data. Please note that we will need to authenticate your identity before your request can be processed. For authentication we will match the Personal Data you provide against our records.

Right to Access.

You have the right to know the Personal Data that we may hold about you and access such Personal Data.

Right to Delete.

You have the right to request that we delete Personal Data that we have Collected from or obtained about you.

Right to Opt-Out of Sales.

You have the right to opt-out of the Sale of Personal Data. We do not Sell your Personal Data as defined under the VCDPA and UCPA, however, some of our advertising practices may be considered a “Sale” under certain state privacy laws, such as the CPA and the CTDPA. If you are a resident of Colorado, Connecticut, you can opt out of the “Sale” of your Personal Data, which may overlap with your right to opt out of Targeted Advertising.

Right to Opt-Out of Targeted Advertising.

You may request that we stop disclosures of your Personal Data for Targeted Advertising by clicking on the “Do Not Sell or Share My Personal Information” link in the footer of our Sites where we engage in such practices and manage your cookie preferences.

If you are a Virginia, Colorado, or Connecticut Consumer, subject to certain conditions and restrictions set out in the VCDPA, CPA, CTDPA and other applicable laws, you have the following rights, in addition to the rights stated above, with regard to your Personal Data.

Right to Correct.

You have the right to request that we correct inaccuracies in your Personal Data.

Right to Opt-Out of Profiling.

You have the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects. Because we do not engage in profiling that would result in decisions that produce legal or similarly significant effects, we do not offer this right.

Right to Appeal.

If you are unsatisfied with our actions related to the exercise of one of your privacy rights above, you may appeal our decision using our online form or toll-free phone number

Notification of Changes to Privacy Policy

We reserve the right to modify this Privacy Policy. Whenever we decide to update this Privacy Policy, notice of the change will be indicated by the “Last Updated” date at the top of this Privacy Policy. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version. Your use of the Sites after any update to this Privacy Policy will constitute your acceptance of the changes. Please be assured that we will only use Personal Information in accordance with the Privacy Policy in effect at the time the information was collected.

How To Contact Us With Questions

Your questions, comments and feedback are very important to us. For privacy-related questions, contact us via email at: info@olivetreemortuary.com, or write to us at:

Olive Tree Mortuary

8381 Katella Ave, Suite F

Stanton CA 90680